Customer Focus for the Frontline

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From the Authors of That's Customer Focus!

Customer Focus for the Frontline

Create The Mind-set and Strategies Your Employees Need To Increase Customer Focus, Improve Service Performance, Customer Retention And Loyalty .

This Program provides:

  • Proven Tips, Tools and Tactics To Increase Customer Focus, Customer Satisfaction, Loyalty And Retention

Whether your goal is to sharpen customer focus, improve customer retention, create value and build customer loyalty or enhance the delivery of service to your customers, this program is for you. This one or two-day program is designed specifically for all front-line employees. It presents a framework for creating or enhancing customer focus and improving service at the point of contact with the customer. This framework provides participants with strategies and skills that will help them make the most of their day-to-day interactions with people who receive their work-product, products and services.

If you are serious about making Customer Focus and Service Quality a competitive advantage in your organization, this program is a must. Whether you would like to use this generic program or have us customize it to reflect your specific requirements, we can help.

To obtain a printable copy of this overview, click here.

Upon completion of this program participants will:

  • Understand why service and retention is a critical business strategy

  • Understand the role service plays in client satisfaction and retention and the critical role employees play in creating value and building loyalty

  • Determine what clients want and expect when it comes to the service they receive

  • Identify pro-active strategies for getting customer feedback

  • Develop strategies for exceeding customer expectations

  • Develop pro-active recovery strategies to regain the customer’s confidence and business

  • Strengthen internal service partnerships and processes

  • Develop an Action Plan for implementation after the program

Topics include:

  • What is Service?

  • Creating a competitive advantage

  • What Are Your Customers Worth?

  • Moments of Truth…and Coffee Stains

  • Creating Value for Customers

  • Creating Stories

  • What Customers' Want

  • The Power of Customer Perception

  • Understanding Customer Expectations

  • Retention, Pro-active Recovery and Loyalty

  • Personal Recovery and Retention Strategies

  • Service Partnerships-Internal Cooperation

  • What is Your Contribution?

As part of this program, participants complete a Personal Action Plan for how they will take what they learn and apply it on-the-job. This highly interactive program can be conducted in both 1-day and 2-day formats and includes an effective balance of lecture, individual and group activities and exercises.

Train-the-trainer certification is also available

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